E-Commerce, Interoperability and the AfCFTA
E-commerce has become a powerful force driving economic change, and is an increasingly important element of economic transactions globally. E-commerce is changing the way producers and consumers interact within markets, deploying technology in ways that notably affect the physical economy of goods and services. By using e-commerce platforms, sellers can reach far more customers. Consumers, meanwhile, benefit from convenience and greater options, as they can compare products and prices from a much broader range. E-commerce platforms can boost African economies and generate new opportunities for small and large traders to build their businesses, including through cross-border transactions.
