Davos 2013 has just drawn to a close. South Africa, as usual, sent a strong team of cabinet ministers and top officials to brand the country and pursue high level networking opportunities. In light of recent events back home though, they faced an uphill task. In this opinion-editorial, published in Business Day recently, I discuss the nature of Davos as I see it, and the task faced by team SA.
South Africa’s Branding Challenge
